Free Parking

Since its launch in 2009, Lotto Max has held draws exclusively on Fridays. Now, for the first time in history they are adding a new weekly Tuesday draw. So, on the day of the launch we did something to make Tuesday better for as many people as possible in Halifax and Dartmouth by paying for everyone’s parking.

“YOUR TUESDAY JUST
GOT BETTER!”

“FREE PARKING?
YES PLEASE!”


  • Client: Haylo/Lotto Max
  • Creative Director: Stephen Flynn
  • Director of Innovation: Mike Postma
  • Production: Accomplice
  • Merit – Ice Awards: Non-Traditional