With the legalization of recreational marijuana in Canada, Kushed wanted to get a jump on creating high quality cannabis edibles. But just because something is legal, doesn’t mean there aren’t still stigmas to overcome. We created a brand and identity that focused on the quality of these small batch handmade chocolates to overcame marijuana’s reputation as a street drug.
For those not familiar with edibles or different strain types, we stated on the package how they would feel after consuming the product. The packaging is made from biodegradable plastic and the labels from recycled paper.
- Client: Kushed
- Creative Director: Stephen Flynn
- Director of Strategy: Mike Postma
- Silver – Ice Awards: Packaging