A majority of the cats that end up in the care of the SPCA are a result of owners neglecting, abusing, and eventually abandoning their cats. To create awareness for the SPCA cat-fostering program we decided to make ads that use the design and layout of a typical lost cat poster. These familiar posters make people feel compassion for the desperate pet owner. Leaving them wishing there was something they could do to help, and in this case they realize there is. Each ad features a real cat and information about their specific ailments from the SPCA database. By simply calling the number on the poster, people can provide that specific cat with a temporary home.
- Client: SPCA Nova Scotia
- Creative Director: Stephen Flynn
- Copywriter: Cobie McFallon
- Winner – Ice Awards: Young Creatives 2018