Brigadoon is a summer camp for kids with chronic illness. A week at camp helps kids escape the limitations of their health conditions and just be a kid. With more and more campers coming every year and a massive waitlist, Brigadoon had substantial plans to increase their capacity at the camp. Typically capital campaigns of this nature rely on visuals of visibly sick kids to demonstrate needs. But we took a different approach and instead showed potential donors the impact of a week at Brigadoon. Since 2019, this campaign has served as the platform for Brigadoon’s capital campaign in print, digital, out of home, and online video. And as a result successfully contributed to them exceeding their $10M goal.