For 10 years Nova Scotia Webcams has streamed live webcams of local landscapes. Now, with over 75 live websites across the province, they are expanding across Canada, starting with 4 additional provinces. They needed a new logo and identity that could support this expansion, but still visually tie back to the parent company. So using a visual element that is present throughout all their live streams and hosted videos, we created a geographic playbar to give each province a unique logo based on their location within the country. The logo system is designed to support all 10 provinces.
- Client: Nova Scotia Webcams
- Creative Director: Stephen Flynn
- Director of Strategy: Mike Postma
- Merit – Ice Awards: Logo Design