Shoot Your Numbers

For the first time in 18 years the Memorial Cup was coming to Halifax. This meant over 150,000 hockey fans roaming the streets between games, as well as a concert and street festival. With their new office located right in the middle of the action, Lotto Max wanted to take advantage of the foot traffic.

Using some inexpensive materials like wood, PVC pipes, and a bunch of velcro toss and catch sets, we created a game. The game allowed hockey fans to put their skills to the test for a chance to win prizes. Every player received a Lotto Max ticket stub with their numbers, allowing them to simply scan and purchase a lottery ticket just steps from the game setup.


  • Client: Haylo/Lotto Max
  • Creative Director: Stephen Flynn
  • Director of Innovation: Mike Postma