Plastic Wave

The Problem

Millions of plastic bottles bottles end up in landfills and oceans every day as a result of single-use plastics. Tap is a new mobile app that allows anyone to find nearby places to refill their water bottle. Their goal is to provide people a convenient alternative to having to buy bottled water. Halifax was the pilot city for this brand new app, so Wunder needed to create some serious awareness.

The Idea

We covered Halifax’s iconic wave sculpture in thousands of plastic bottles. This striking visual clearly shows the negative impact single-use plastics have on our oceans. Because this is such a high-traffic area in Halifax, the stunt turned a bunch of heads and got a ton of press.

Client: Tap
Creative Director: Stephen Flynn
Cinematographer: Mike Postma

Ice Awards Silver Ice Awards: Silver – Non-Traditional

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