We make brands stand out.
Studies have shown that 95% of advertising is simply ignored. While there was a time when you could buy a billboard, put a message on it, and see some benefit, that’s no longer the case. People are constantly being served ads, and just having yours be one of the thousands they’ll see in a day isn’t enough.
Things we
believe.
You can’t pay for attention,
you have to earn it.
Even buying a Super Bowl ad only gets your brand in front of eyeballs. It’s what you do with that moment that will determine if you get their attention.
Do work that
is shareworthy.
Not saying you need to go “viral”, but people sharing your message with their friends and family is the most valuable and effective marketing you can do.
Nobody likes advertising,
they like what interests them.
Well, we do. But in general advertising is an interruption from the things that people are interested in. So make ads that people would be interested in.
Do the brave thing,
don't play it safe.
It can be uncomfortable, it can come with a million unknowns, and it’s rarely easy. But few things guarantee failure faster than the “safe” option.
Our work gets
talked about.
Our work has been featured and covered by some of the biggest publications around the world. Over the past 6 years we have garnered over 400 million earned media impressions for our clients.
“The 7 most thrilling moments
from the Donair Cam”
“These billboards make
a compelling argument”
“Free stock photo site increases visibility of LGBTQ+”
Read Article“Halifax agency Wunder decided
to give people a break from ads”
“Beauty still exists
in the world”
“This app tells you the closest
place you can fill up”
“A Canadian brewery is paying
people to drink local craft beer”
“Send your taste buds
to Halifax for $7”
“Halifax campaign turns Stay
Home sticker to No Home”
“A new app can help you
stop buying bottled water”
“Financial freedom without
the risk of headshots”
What we do
Creative
Strategy/Research, Creative Concepts, PR-Driven Campaigns.
Production
Video, Digital, Social, Radio, Print/OOH, Experiential, Non-Traditional.
Content
Branding/Identity, Photography, Website Design, Development.