Micro-Influencer

Good Robot has been a trailblazer in the local craft beer industry with a community around their Halifax micro-brewery. But the pandemic had other plans and forced them to consider new ways to get their tasty beers in the hands of Nova Scotians.

So we launched the Micro-Influencer program allowing anyone to become an influencer. Regardless of your followers or whether or not you have a blue checkmark, if you drink Good Robot beer, post about it on Instagram, and tag them, they will pay you $1 per post.

“A dream side hustle”

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“A chance to make
a quick buck”

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“No blue checkmark needed”

“Definitely worth
a dollar”

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  • Client: Good Robot Brewing Co.
  • Creative Director: Stephen Flynn
  • Director of Strategy: Mike Postma
  • Project Manager: Cobie McFallon
  • Winner – Communication Arts: Digital Advertising