Good Robot has been a trailblazer in the local craft beer industry with a community around their Halifax micro-brewery. But the pandemic had other plans and forced them to consider new ways to get their tasty beers in the hands of Nova Scotians.
So we launched the Micro-Influencer program allowing anyone to become an influencer. Regardless of your followers or whether or not you have a blue checkmark, if you drink Good Robot beer, post about it on Instagram, and tag them, they will pay you $1 per post.
“No blue checkmark needed”
- Client: Good Robot Brewing Co.
- Creative Director: Stephen Flynn
- Director of Strategy: Mike Postma
- Project Manager: Cobie McFallon
- Winner – Communication Arts: Digital Advertising
- Silver – ADCC: Promo
- Winner – Applied Arts: Small Business – Integrated Campaign
- Shortlist – Strategy Awards: Challenger Strategy