Road to Retirement —
Assante Hydrostone

Overview

Halifax has a very strange run of 9 back-to-back billboards, with very little space in between them. On a main commuter route into the city, the visual chaos is something locals are very familiar with. We waited 7 months for the availability to line up and we bought all of them. To show people the road to retirement we’ve all been up against, and remind them that they don’t have to drive it alone.