Assante’s competitors typically use visuals of older people in retirement to show the long-term benefit of wealth management. But humans are hardwired to prioritize instant gratification over long-term goals. Through research and client surveys we uncovered a more immediate benefit that Assante provides all of their clients—a good night’s sleep.
So we positioned Assante as the solution to all your sleep problems. And through a creative media strategy, we reached our audience when they needed us most. The campaign also included a sleep playlist of soothing money related classics and a microsite with bedtime stories read by Assante’s financial advisors to make sure our clients could sleep even better.
“These advisors literally help you sleep”Read Article
“The solution to all of your sleep problems”
- Client: Assante Hydrostone
- Creative Director: Stephen Flynn
- Director of Strategy: Mike Postma
- Project Manager: Cobie McFallon