Sleep Well

Our research uncovered that the most common benefit and testimonial from Assante’s clients is the peace of mind they get knowing their finances are in good hands. Studies show 1 in 2 adults have trouble getting a good night’s sleep. We’re all guilty of those late night thoughts and worries that keep us up at night. So we leveraged this insight to position Assante advisors as the solution to your sleep problems and the key to a good night’s sleep. This campaign included a strategic and creatively timed media plan to specifically reach people late at night with these calming whispering ads, to distill an often complicated offering of financial services into one simple benefit, sleeping well.