White Christmas

To promote our agency during the holidays, we ran completely blank white “ads” for the month of December. Most may not have noticed these blank ads at first, but that was the point. Our intention was to give people a break during the busiest advertising season of the year. After a week in market, we shared the reason for the ads on social and got everyone talking about our small creative agency, all around the world.

“Agency Bought $10K of Ad Space and Left It Blank as a Gift to You”

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“This Genius Agency Just Spent $10,000 on Blank Ad Space”

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“Halifax agency Wunder decided to give people a break from ads”

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“gloriously empty ads where messages of consumerism would live”

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“This Canadian Company's Blank Christmas Campaign Is All Kinds Of Brilliant”

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“Creative agency buys $10k of blank ad space to give everyone a break from ads”

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  • Creative Director: Stephen Flynn
  • Director of Innovation: Mike Postma