While Pexels has always focused on diversity in their content, they realized that stock photo sites don’t return LGBTQ+ images for common search terms like ‘couple’, ‘love’, ‘family’, etc. So to change this, we worked with them to fully update their algorithm and give more presence to these photos across all relationship-based keywords.
- Client: Pexels
- Creative Director: Stephen Flynn
- Director of Strategy: Mike Postma
- Winner – Communication Arts: Digital Advertising
- Winner – Applied Arts: Corporate Responsibility – Campaign
- Winner – Applied Arts: Experimental/Artistic – Single