Whether or not Canadians should continue to fund the CBC is a divisive issue. And for months we had to stand by and endure Conservative leader Pierre Poilievre using his platform to call to defund our national public broadcaster and rally his supporters who have even less savoury words to say about the CBC. So with a federal election on the horizon and the future of the CBC hanging in the balance, we created a campaign to surely turn the heads of people on both sides of the conversation.
Category
Integrated Campaign
Out of Home
Television
Awards
Communication Arts – Winner
Ice Awards – Gold (4)
Ice Awards – Craft (3)
Ice Awards – Fearless Client
“Likely to garner attention on both sides of the debate.”
