No Home

United Way Halifax wanted to highlight the impact of a pandemic on the lives of people experiencing homelessness in our city. To provide some perspective on this issue, we changed the world’s most popular ‘Stay Home’ Instagram sticker to instead read ‘No Home’. This campaign ran on Instagram and as stay-at-home restrictions started to be lifted, we brought the concept out of home through ambient installations around the city.

“Halifax Homelessness campaign turns Instagram’s ‘stay home’ sticker to ‘no home’”

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“United way uses popular Instagram slogan to give a voice to those with no home”

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  • Client: United Way Halifax
  • Creative Director: Stephen Flynn
  • Director of Strategy: Mike Postma
  • Shortlist – Communication Arts: Public Service