The Pie —
United Way Halifax


1 in 3 people in Atlantic Canada have reported that rising costs are causing them to struggle to afford basic needs. To bring attention to these issues, we created an impactful holiday video to show what the holidays might look like for those who have suddenly found themselves in a position where they are struggling to get by.


  • Online Video
  • Television

“Impactful holiday video shows what the holidays may look like for some”

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“United Way supports Atlantic Canadians struggling to get by”

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“United Way shows how families are struggling with The Pie”

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“United Way takes on rising costs during the holidays”

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