One Hundred Thousand —
United Way Halifax


United Way Halifax raised over 4.5 million dollars to help those in need make it through the first wave of the pandemic. But that money has since been put to good use, and there are still over 100,000 people in the HRM in need of support. Using randomly generated names, we created an unignorable campaign to put things into perspective. Each name represents one person in our community lacking safety, healthy food, housing, or the mental health support they need to live well.


  • Integrated Campaign
  • Non-Traditional
  • Online Video
  • Website


  • Communication Arts – Winner

“Massive banner shows scale of
people in need of support in HRM”

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“There are 100,000 people in our
community that need our help”

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More work