One Hundred Thousand

United Way Halifax raised over 4.5 million dollars to help those in need make it through the first wave of the pandemic. But that money has since been put to good use, and there are still over 100,000 people in the HRM in need of support. Using randomly generated names, we created an unignorable campaign to put things into perspective. Each name represents one person in our community lacking safety, healthy food, housing, or the mental health support they need to live well.

“Massive banner shows scale of people in need of support in HRM”

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“There are 100,000 people in our community that need our help”

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  • Client: United Way Halifax
  • Creative Director: Stephen Flynn
  • Director of Strategy: Mike Postma