Brigadoon Village is a summer camp supporting children living with health conditions. After a big expansion, for the first time in the camp’s history, they had more beds than campers. To reach specifically those kids who are eligible for their various camps we partnered with pharmacies across Nova Scotia. In each prescription bag for a child age 7-18 with a health condition, families found an additional “prescription” highlighting the things camp provides that medication can’t. Each bottle also included a sheet inside with a full overview on the camp.