After a great first year, we wanted to do something special for our clients. So, we decided to prank them. Using some old stuff we had laying around the office we set up a gift shop on our website. Then, we created our own gift cards, each with a unique code and link to the gift shop. We mailed them to our clients to redeem for a selection of “awesome” gifts. When they eventually settled on one of these lame gifts and reluctantly added it to their cart they were pleasantly surprised. It was actually an Amazon gift card, and the unique code on the back allowed them to get any gift they wanted.