For nearly 10 years Nova Scotia Webcams has hosted live webcams of local landscapes. They needed to attract a younger audience and get more people excited about their webcams.
We noticed there was a common trend with previous viral live streams—they were all pretty weird. Like a live stream of Shia Labeouf watching all of his movies, or a man live streaming his grass growing on his front lawn. It seemed the more strange and mundane a live stream sounded, the more shares it got.
In an effort to create a strange live webcam of our own, we created Donair Cam. A 24 hour live stream of donair meat.
- Client: Nova Scotia Webcams
- Creative Director: Stephen Flynn
- Director of Innovation: Mike Postma
- Silver – Ice Awards: Non-Traditional