When a team exits the Stanley Cup playoffs early, the ongoing joke and silver lining is that it’s “golf season.” With the Leafs not even making the playoffs this year, we saw an opportunity in a new target market for Fox Harb’r Resort to offer Toronto some Maritime hospitality. So during their last home game, we covered Toronto’s subway stations in ads, officially welcoming the Toronto Maple Leafs and their fans to their earliest golf season in 10 years.
Category
Out of Home
PR
“Early NHL Playoff Exits Fuel Hockey's Golf Season”
