Inflation Flyer —
Assante Hydrostone

Overview

Over the past few years we’ve become very familiar with inflation and rising costs on nearly everything. But when people are planning for retirement, they typically think in today’s prices and don’t account for inflation. So we created the first grocery flyer that uses longterm inflation and grocery price data to show the anticipated cost of basic items over 20 years from now, when a lot of people who are saving now will be hoping to retire. And using SmartMail marketing data we reached thousands of mailboxes for specifically those that fit the profile of Assante’s ideal client.

Category

  • Direct

Awards

  • Communication Arts – Winner

“Canadian grocery flyer from the future shows prices in 2054”

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“Grocery flyer shows prices over 20 years from now”

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