It Pays To Be Early —
Canadian Lung Association

Overview

To let people know the importance of the early detection of lung cancer, we were as early as you can get: first. Over the past couple of months, we turned the first comments on some of the most popular social pages into awareness ads for the early detection of lung cancer. From The Tonight Show with Jimmy Fallon to Hot Ones we landed over 200 first comments and beat 670 million followers to the comments. Because when it comes to lung cancer, knowing the symptoms and being early could save your life.