The Doorbell —
United Way Halifax


To bring attention to the issue of homelessness in the HRM, we created a holiday video to show what the holidays look like for those with a home, versus those without. We live in a time where most houses actually have their own point of view, with video doorbells. So to tell a story from the perspective of a house, we shot the entire ad on a doorbell.


  • Online Video
  • Television


  • Ice Awards – Best of Show
  • Strategy Awards – Gold
  • Applied Arts – Winner (2)
  • Ice Awards – Gold (2)
  • ADCC Awards – Silver
  • One Show – Shortlist
  • Marketing Awards – Merit

“An impactful video that shows the
holidays for those without a home”

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“A powerful PSA shot entirely
on a doorbell camera”

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“A remarkable holiday campaign
shot entirely on a Ring doorbell”

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“An impactful project up there with
holiday ads from far bigger brands”

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“United Way provides a new
perspective on homelessness”

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“United Way Halifax looks at
homelessness through a new lens”

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