Tap

Bottled water companies have spent millions of dollars on marketing. They’ve convinced customers that bottled is water fresher, cleaner, and overall just more desirable than tap water. Tap wanted to build a brand that does the opposite and makes tap water cool again.

We wanted to build a brand and identity that resonates with people who care about the environment. From the app, to the website, to the packaging, we designed everything with one thing in mind: functionality. Essentially, we are branding “water” and creating a simple, but functional, end-to-end experience that reflects that.


  • Client: Tap
  • Creative Director: Stephen Flynn
  • Director of Innovation: Mike Postma
  • Silver – Ice Awards: Brand/Identity
  • Silver – Ice Awards: Packaging